Tuesday, April 29, 2014

A Website by Millennials, for Millennials, PolicyMic is Taking the Next Step

You might not have heard of the news website PolicyMic, but you will. This is because the millennial start-up has been given a boost  of  $10 million in funding from a plethora of investors including Jim Clark, the co-founder of NetScape.  The 3 year-old website is part of new wave of news websites such as BuzzFeed that cater to young people which have caught the eye of investors. "By building a brand for 20-somethings who take pride in staying informed,we want to become the most important news and media company for our generation," said Christopher Altchek, the co-founder and chief executive of PolicyMic. Those are bold words for a website that has flown under the radar for the most part. However, PolicyMic is on the uptick, according to Quantcast, PolicyMic has roughly tripled its monthly unique visitor totals in the past year up to 11.4 million in the United States. 



"Our general view is that news is a growth business," Eric Hippeau, managing director at Lerer Ventures, one of the investors of PolicyMic, told Quartz in March. More people "are accessing and interested in and engaging with news today than ever before, thanks to technology. So we're bullish on content and we're bullish on news." This is good news for the media website as it seems their investors are confident of PolicyMic's success and they are willing to say-so to various media outlets. PolicyMic is a part of new generation of news media outlets that our challenging the status-quo of how people are getting their information and providing feedback on what they learn. The sharp-looking website will be confident that this new influx of cash will help propel them into the mainstream and change the way people get their news. 


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